The key output from the
initiative shall be the facilitation and integration of economic
activities of all member stakeholders involved in Agriculture thus
enabling conversion of under- performing and non- performing
agricultural farms into high yielding farms of quality products in
demand in the market.
Key components of the initiative
include Establishment of a robust IT enabled platform where
the members can seek information, transact and make or receive
electronic payments.
(i) Aggregation of responsive farmer community of about 100,000 with
a cumulative farm land of 100,000 hectares cultivating priority
crops as determined by the market demand
(ii) Enrollment of buyers/ exporters in key markets including
manufacturers in processing Industries.
(iii) Enrollment of agricultural input providers: seeds, plantlets,
fertilizers, pesticides, technology/methodology
providers/consultants, test laboratories and so on.
(iv) Designating Warehousing facility providers in respective
geographical regions
(v) Logistics services support providers in respective geographical
regions
(v) Banks
(vi) Insurers
(vii) Legal consultants/resources
(viii) Farm Accounting assistance
(ix) Documentation support
Number of villages/municipalities it covers
The project shall be extended throughout Kerala, linking about half
a million farmers, together with the rollout of the Akshaya e-Kendra
Project in the state.
Piloting shall be done in Malappuram with the participation of the
existing Akshaya e-Kendra Entrepreneurs. The facilities and
resources of Akshaya e-Kendras already established throughout
Malappuram District(About 550 e-Kendras) and poised for State wide
rollout, can be leveraged to reach the masses of farming community
and other Stakeholders in Agriculture.
In the pilot implementation, the initiative will cover all the 100
Gramapanchayats and 5 Municipalities in the district of Malappuram
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