| The concept of small group activities in the
cooperative sector has been extremely successful in Kerala. The
cooperative movement is sufficiently matured and stabilized in
Kerala.
The new Government has already indicated doubling agricultural
credit in three years and the state-run National Bank for
Agriculture and Rural Development (NABARD) has initiated increased
thrust in areas of plantation and horticulture, animal husbandry,
fisheries, minor irrigation, wasteland development, agro-processing
and food processing.
The activities under program is planned to be run utilizing the
ICT infrastructure and the existing linkages of the Akshaya e Kendra
entrepreneurs with the local community of farmers, Local Self
Government institutions , the Government offices and the traders in
the locality.
Spatial Planning of Akshaya e Kendras and Infrastructure
available at each Akshaya e Centre will enable the project to take
off immediately.
Agri Business Centres based at Akshaya e Centres will be nodal
point for service delivery. These centres connected on a Local Area
Network to the Network Operating Centre and eventually to the data
centre forms the comprehensive facility for all participating
stakeholders.

One Agri Business Centre (ABC) of minimum 7 members with the
Akshaya e-Kendra Entrepreneur as Information officer shall be
promoted in all the 100 Panchayats in Malappuram district. ABCs are
responsible for identifying and prioritizing crops to be promoted,
making firm arrangements with sales-warehouse/transaction points &
buyers, dealers in agricultural inputs etc. These ABCs shall
register 100 farmers each in their respective Panchayats noting
their vital information such as : Acreage by product, No of plants,
Age, Seeds used, Harvesting Skdl Expected quantity by month etc.
Registered farmers get an opportunity to test their Soil samples
for advice on fertilizers to be used, directives in crop
maintenance, price information, new plantation etc.
ABCs shall also register the Agriculture Input providers other
stakeholders like Agri - Buyers/ Exporters, Agri product
Manufacturers, Agri input providers : Seeds, Plantlets, Fertilizers,
Pesticides, Experts, Test laboratories, Agricultural equipments
suppliers, Quality graders, Warehousing , Logistics providers,
Banks, Insurers, Documentation specialists, Accountants, Legal
support, Payment Gateway services, Government offices/resources,
Agricultural institutions, NGOs & IOs
Transaction platform required by the Stakeholders shall be studied
and a comprehensive list prepared. All the necessary Information
sheets, Content Forms, Application forms and Transaction forms shall
be made available online and training given for the Information
officers in every Panchayat .
To bring in focused attention for the identified agri produces,
based on the registration of farmers, their demographics related to
their farm/land, standard project proposals will be evolved, pooling
in expert support, loans& micro-credit, insurance back up and
prior-marketing arrangements.
To facilitate the processes, an expert panel will be constituted
with the assistance of domain-functionaries. An appropriate agency
will also be positioned who will direct domain specific activities.
Technical support team for Hosting services & Server & Database
management, Collaboration platforms with agencies pursuing similar
activities etc, will be put in place.
Mapping of
Stakeholders and Role of Akshaya Centres

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